Padma Shri awardee Raghu Ram receives FRCS of Thailand:
- Popular breast surgeon and Padma Shri awardee P.Raghu Ram bagged with Honorary Fellowship of the Royal College of Surgeons (FRCS) of Thailand
- The function held at the 44th annual congress of the Royal College in Pattaya
- The theme of the function is “ASEAN collaboration in value-based surgery”.
- The highest recognition got by the Institute in recognition of Raghu Ram’s bold vision coupled with an intense body of work
- It paved towards significantly improving the delivery of breast healthcare in India. It helps in the recognition of his contribution in promoting the highest standards of surgical education in India through his association with the Royal College of Surgeons of Edinburgh and England.
- It was conferred by professor Tanaphon Maipang, the President of the Royal College of Surgeons of Thailand.
- Raghu Ram achieved the rare distinction conferred FRCS from six Royal Colleges include London, Edinburgh, Glasgow, Ireland, and Thailand & from the American College of Surgeons.
- In 1995, he qualified to become a surgeon and he had 24 years of experience.
- He also created awareness about the importance of early detection of breast cancer.
“Find the Incredible You” campaign of the Tourism Ministry wins PATA Gold Award 2019:
The Ministry of Tourism’s campaign, “Find the Incredible you” has won the Pacific Asia Travel Association (PATA) Gold Award 2019 under the “Marketing – Primary Government Destination” category.
Key points:
i. Aim: The campaign which focuses on digital and social media and the promotion of niche tourism products of the country won the award among 198 entries from 78 organizations and individuals worldwide.
ii. Find the Incredible You: It was launched as part of ‘Incredible India 2.0’ Campaign. Series of transformative experiences of foreign through unique storytelling in the format of autobiographies with the tagline “Find the Incredible You were launched under the campaign, which had shifted strategy focus from external experience of tourist destinations to internal experience of travelers themselves.
iii. PATA Gold Award: These awards are given by PATA to tourism industry organizations and individuals making an outstanding contribution towards the promotion of the travel industry throughout the Asia Pacific Region.
iv. Incredible India 2.0: It was launched in September 2017 to take campaigns to the next level. It had shifted from generic promotions undertaken across the world to market-specific promotional plans and content creation.