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Export of Mirshi Cherry Exported to Dubai:

On July 6, 2021, the first commercial shipment of Mishri variety cherries was sent from Srinagar to Dubai in order to increase horticulture exports.
♦ Before this shipment, a sample shipment from Sri Nagar was sent to Dubai in June.
♦ Following a positive response from Dubai consumers, the first business consignment was sent to the city.
♦ Mishri cherries are delicious in appearance and contain vitamins, minerals, and plant chemicals that have health advantages.
♦ Jammu & Kashmir (J&K) produces more than 95% of India`s total production of commercial cherry varietals.
♦ Double, Makhmali, Mishri, and Italy are the four cherry types grown in J&K.
♦ Cherries were harvested, cleaned, and packed by an APEDA-registered exporter. Sher-e-Kashmir University of Agricultural Science and Technology in Kashmir provided technical assistance. To establish a company for cherries in Middle Eastern countries, APEDA-National Referral Laboratory at National Research Centre for Grapes, Pune provided food security and excellent support.
Significance of export:
In the coming seasons, the start of business cargo of cherries will provide stronger opportunities for exports of other temperate fruits including pears, plums, apricots, and apples from Kashmir to Middle East worldwide locations.
Role of APEDA in Boosting export:
APEDA meets with farmers, farmer producer organisations (FPOs), government officials, and other stakeholders to increase exports of agricultural products from Kashmir, such as apples, almonds, saffron, walnuts, sparkling fruits, rice, and vegetables, as well as certified natural products. Several digital focus creation programmes are being carried out in the area with the help of local farmers, suppliers, FPOs, and exporters to ensure the export of temperate fruits.

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