Kerala Tourisms Human by Nature campaign bagged 2020 PATA Grand Award:
Kerala Tourism`s internationally-acclaimed `Human by Nature` campaign has bagged one of the three PATA Grand Awards 2020. The awards were announced live during a virtual presentation ceremony in Beijing, China. The award recognized the campaign`s Marketing, giving a huge stimulus to the state`s tourism industry, which has been severely impacted by COVID-19 pandemic.
PATA Award Highlights:
♦ The PATA Gold Awards 2020 received 121 entries from 62 organisations and individuals across the world.
♦ The winners were selected by a judging committee of 16 personalities from various destinations.
♦ PATA 2020 presented 3 Grand Title Winners and 21 Gold Awards for best of show entries in the categories of Marketing, Sustainability and Human Capital Development.
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